When Moravian College became Moravian University in 2021 they were rebranded by Pentagram and we (Research & Design) were asked to bring the new identity to their site design. Part of the rebrand was their giving/donor brand Lighting the Way. I worked on creating a new site that combined both the new branding but also called back to their main brand by using components from their main site. You can view the site here.
UI Direction & Design
This was an AR table concept for a museum focused on building better cities. Users would put on a headset which would allow them to see animations, questions, videos, and stats about urban development.
Animation
I was tasked with creating concepts for the USO's donor recognition throughout the museum. Along with my creative director, we came up with the concept of using gold and silver medals to recognize donors who gave a certain amount. We also concepted on areas such as films, walls, and outdoor plaques.
Designer
My first job out of college was a design intern at the Philadelphia Museum of Art (PMA). At the time Pentagram and the PMA were refreshing the brand of the museum. I had the opportunity to refresh the museum's icon system, create exhibition brand identity concepts, worked on their first rebranded holiday campaign, as well as various print and digital work.
Design Intern
During my time at Gallagher & Associates I had the privilege of designing the identity and all print materials for a congressional report that advocated for the creation of a Smithsonian women's museum. The report focused on the museum's potential, concepts and recommendations. I also combined a story aspect to the report that highlighted the achievements and diversity of American women throughout history. The full digital report can be viewed here.
Art Direction & Design
Nancy Pelosi and Paul Ryan showing support for the American Museum of Women's History
