Overeasy is an ios app that aims to help small food businesses organize inventory and make purchases easier. I was pulled in to create the visual design but my role expanded to create the brand and work on UX pieces for the app.
Senior Visual Designer & Brand Identity
My design director Jesse Leyh came up with the name Overeasy as a combination of the food business aspect and the ease we hope users feel when using the app. Our client aspires to be a larger tech brand and I took inspiration from major company logos, swiss and mid-century design. We had many many many iterations and eventually landed on the logo above—a simple organic egg paired with a thin round serif that communicates a friendly, no-worry attitude.
The ios components were pulled from this library by Joey Banks. There are four main sections of this app: Items, Suppliers, Pinned and the Cart. The challenge was connecting the relationships to each of these sections. For example: a product can have multiple suppliers—how will the user know which one is the best to pick? We had many iterations of the wireframe and sitemap but for brevity, here are shots of the final one.
The header font follows the logo design and uses Roca while the secondary font is SF Pro. I leaned into the secondary green color as the primary color for the app as the yellow and oranges of the logo don't have much visual contrast with white type.
