Due to an NDA the brand, copy, and visuals have been altered.
Bioco is a healthcare company focused on creating drug and tech development companies. In collaboration with Applied Arts, Research & Design was tasked with reenvisioning their brand and site. My role included developing the site's design system, visual design, and work on portions of the UX phase.
Brand Direction by Applied Arts, Design Direction by Leo Rabelo, UX design in collaboration with Kira Street
Visual Designer, UX
The MVP design was put together by Leo Rabelo. For the last year I've updated and redone components throughout the site such as the Pipeline, About Us, and Join Us pages.
During the UX phase I collaborated with Kira Street to create a competitive analysis that ranked Bioco's previous site and brand to seven other competitors. Based off conversations we've had with the client, we looked into things such as user experience, digital platforms, and page speed. These findings became the basis of what we hoped to improve in their new digital experience.
We also did an analysis of their site map and worked on a new map for the site. We found that the site had several layers of pages that could be flattened into one layer.
Leo Rabelo created the desktop version of the wireframes and I created the mobile versions.
Due to quick deadlines on the MVP version of the site, my team was only able to develop part of the atoms. In the past year I developed more of the atoms, molecules, and organisms and applied variables and variants to them.
